Direct-to-Consumer Fertility Tests: A Booming Segment, but What Do They Mean for the Fertility Services Market?
Direct-to-consumer (DTC) fertility tests have exploded in popularity, enabling individuals to assess their reproductive health without clinical referrals. These tests, ranging from at-home ovulation kits to advanced genetic assessments of ovarian reserve (e.g., AMH, FSH levels), have democratized access to fertility insights, reshaping how consumers engage with the broader fertility services...
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