Government Initiatives and Social Marketing: The Primary Volume and Awareness Drivers in the India Condom Market
The foundation of volume and awareness in the India Condom Market is anchored by the massive, long-standing governmental and non-governmental social marketing programs. Since the late 1960s, government schemes like the National Family Planning Program and the National AIDS Control Programme (NACP) have driven condom promotion, not just for family planning but crucially for the prevention of HIV...
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