Leaderboard Psychology Why Humans Are So Obsessed with Digital Identity Rankings The human fascination with rank and status is not a modern invention; it is a primal instinct deeply rooted in our social evolution. In the digital age, this instinct has found a powerful new home in livestreaming platforms like BIGO Live. Whether it is the Hourly Ranking, the Fan Contributor List, or the prestigious Global Leaderboard, the pursuit of a higher number next to one’s name...