How to Manage Your Purchased Google Ads Accounts Effectively Google Ads can feel like a vending machine, put money in, get leads out. But when the machine is dirty inside, it eats your coins.
That “inside” is account quality. In simple terms, it’s how healthy your Google Ads account looks based on structure, relevance, tracking, and trust signals. A healthy account tends to get more useful clicks for the same budget. An unhealthy one...