K‑pop idols and the 'perfect face' standard
K‑pop idols are everywhere — on billboards, in dramas, on your TikTok feed. And they all seem to have perfect skin, sharp jawlines, and high noses. The South Korea medical aesthetics market research study shows that celebrity influence is a major driver of demand. Fans want to look like their idols, and clinics market idol packages (Botox, filler, laser) to help....
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